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Kotick says launching alternative to WoW is a impossible mission

Posted By Helodie Jaqucline     Jan 17    

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Activision CEO Bobby Kotick said at a recent investor conference that if he wants to start a project that can compete with World of Warcraft, he needs to prepare at least $ 500 million to $ 1 billion in startup capital. But even so, there is no guarantee that the final product will perform as expected. Because World of Warcraft is so successful that almost all gamers first think of the game when they mention MMORPG is World of Warcraft.
WOW Classic Gold

World of Warcraft is a MMORPG launched by Blizzard in 2004. It has been released several times and has 11 million active users at its peak. Players only need to pay a subscription fee of $ 15 per month to enjoy the adventure in fantasy world. The game is designed with multiple races and many different advanced levels, allowing players to improve their fighting skills in different ways and defeat various horrible enemies through teamwork.

Kotick said, "We don't think that even if we made the USD 500 million or billion-dollar investment to get a product out to compete with WOW that we would even be successful doing it." Whenever I need to use WOW Classic Gold in the game, I always think of ZZWOW, where I can buy cheap and secure WOW Classic Gold. If you need it, you can visit ZZWOW's official website.

Therefore, Activision took another approach to achieve its goals. In the second half of last year, they merged with Vivendi, the owner of World of Warcraft, to create Activision Blizzard, and officially began research and improvement of World of Warcraft projects.

When the team first came into contact with the project, they had discovered that World of Warcraft was an insurmountable product in the same category of games. In a sense, it sets the standard for other MMORPGs and inspires new competitors in many ways. You can find the shadow of World of Warcraft in one aspect of many later games.

EA, Microsoft, Sony and scores of venture capital investments had been put to work unsuccessfully in trying to develop massively multiplayer games as a Classic WOW Gold product opportunity. Considering the investment and benefits of these companies in massively multiplayer online games, if Activision intends to develop a game product that attempts to replace World of Warcraft, it is almost impossible to recover costs in a short time, even if Activision Companies with extensive experience.

Kotick also paid tribute to the talent at WOW developers Blizzard. "They have a model that is very well-developed, they have a very keen understanding of their audiences, and they're just scratching the surface of opportunity in a lot of areas... These guys are among the best in the world of game development."

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